9th straight 4x4/SUV of the Year award for Jeep Wrangler at SEMA | Steve Landers Auto Group



There are streaks and then there are STREAKS! The incredible Jeep Wrangler extended one of the longest-running winning streaks in automotive awards history recently when the Wrangler pulled off a nine-peat at this year’s Specialty Equipment Market Association (SEMA) show in Las Vegas, winning SEMA’s coveted 4x4/SUV of the Year Award for an incredible ninth year in a row!

Started in 2010 and awarded based on votes on by attendees at SEMA, the awards honor vehicles for their engineering, design, ease of customization and performance in over a dozen unique categories. Jeep has now managed to skunk the competition in the 4x4/SUV of the Year category every year since the awards were started.

Held annually since 1965, the SEMA show is one of the year’s most anticipated automotive conventions, attracting over 60,000 attendees and featuring booths and exhibitions covering more than 1.5 million square feet at the Las Vegas Convention Center. Automakers, aftermarket parts companies and custom car fabrication shops all turn out for SEMA, with participant booths featuring hundreds of full-custom cars, trucks, imports, motorcycles and SUVs designed to showcase each exhibitor’s products.

The Mopar booth at this year’s SEMA show covered over 15,000 square feet of floor space. Between Jeep, Dodge, Chrysler and Ram vehicles, Jeep parent company FCA America brought over two dozen custom and concept cars to SEMA this year, with everything from custom Wranglers to highly-modified classic muscle cars on display, including a 1,000 horsepower 1968 Hemi Charger nicknamed “SuperCharger,” a high-performance 2019 Ram 1500 Big Horn nicknamed “Low Down,” and several high performance 2019 Dodge Challenger street and racing cars,, including NHRA racer Leah Pritchett’s Dodge Challenger drag car, which won the 2018 National Hot Rod Association Factory Stock Showdown World Championship.


“The Jeep Wrangler continues to lead the way in the customization world following the Mopar brand’s introduction late last year of more than 200 Jeep Performance Parts and accessories,” said Steve Beahm, Head of Parts & Service for Jeep’s parent company, FCA. “When it comes to personalization, Jeep Wrangler is a star of our portfolio and it just keeps getting hotter.”

 

Also winning big at SEMA this year was the 2019 Ram 1500, which was one of three finalists in SEMA’s annual “Truck of the Year” contest, and the 2019 Dodge Challenger, which  Kudos are also in order for the 2019 Ram 1500, which was recognized as one of three finalists for the SEMA’s “Truck of the Year,” and the 2019 Dodge Challenger, which was a finalist for the 2018 “Car of the Year.”

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